Automation for the contact centre

Automation for the team talking to customers all day

Every call gets answered, including the ones at 10pm

The missed call shows up in no report. It shows up a month later in the sales figure, with nobody knowing why.

What matters here

No call goes unanswered

Answered on the first ring, at any hour, including when several people call at once.

Repeat questions close themselves

Hours, order status, availability — settled in the call, always with a route to a person.

Orders arrive structured

What is ordered by phone or WhatsApp enters in the same shape, ready to process.

Escalations carry context

Whatever reaches a person comes with transcript and history, not from scratch.

Where we start

What that looks like

The first of the flows above, step by step. The rest follow the same pattern.

Call deflection
  1. 1. Answering

    Answered on the first ring, in Romanian, including when several people call at once.

    • Whisper
  2. 2. Intent

    What the caller wants is identified from what they say, not from a keypad menu.

    • GPT-4.1
  3. 3. The answer

    For predictable questions the answer comes from your systems, not from a fixed script.

    • REST
    • PostgreSQL
  4. 4. Handover

    Whatever exceeds what it can do goes to a person, with transcript and context already prepared.

    • WhatsApp Business API
  5. 5. Reasons

    Every call leaves a recorded reason, and grouping them shows what deserves fixing at source.

    • PostgreSQL
See the full process

Results

A 70-employee catering group with two event venues

Orders taken by hand over WhatsApp were replaced by a structured flow with automatic confirmation.

Frequently asked questions

Does it replace the people on the team?
In our experience, no — it takes the calls nobody wanted and frees your people for the ones that genuinely need a person.
Our customers call, they do not write.
Good. Voice is the main channel here; WhatsApp and email are additions, not replacements.
What happens with complaints?
They go to a person, deliberately. A complaint is exactly the kind of call where automation costs more than it saves.
Are calls recorded?
Only if you decide so, with the notice the law requires. The transcript can be kept without audio if you prefer.
Where do we start?
With the hours when nobody answers. That is where the gain is largest and easiest to measure.

How many calls do you miss outside business hours?

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